14. How to run an e-commerce business | Tips & tricks

What are the aspects you should pay attention to when launching an e-commerce business?

Take your time with the launch 

Forcing or hurrying the launch of a website is one of the most common blunders made by failing ecommerce companies. You only have one chance to launch your website, and you can't afford to make a mistake. While it's OK to get a domain name and set up a "Coming Soon" page, you should hold off on the big reveal until you've created a solid foundation (SEO, content marketing, social media, paid advertising, etc.). 

Focus on the user 

It is well known that the biggest shortcoming of ecommerce businesses is the inability to let their customers touch, feel, smell, and see (firsthand) products before making a decision. While there is presently no remedy to this problem, you may make up for it in other areas of the company. Offering proper price, providing free delivery, and making the checkout process simple with streamlined shopping carts are just a few of the greatest recommendations. 

 Develop an Omnichannel Marketing Strategy 

You'll need a good understanding of the different touchpoints, platforms, and devices where your consumers spend the most time on a daily basis. 

A careful look at your "Acquisition Reports" in Google Analytics is a simple and methodical way to find out these channels. This enables you to identify all of the primary traffic sources for your website, as well as the exact touchpoints where a potential buyer learns about your company. 

You should ensure that every time a client or potential consumer interacts with your company, there is a sales opportunity. 

If a consumer adds a product to their basket on your website, their cart in your mobile app must be updated as well. Customers should be offered product recommendations based on their prior purchases and browsing history when they visit social media sites, play games, and so on. 

Use Social Media 

Social media marketing, since its inception, has faced severe criticism for not being that effective when it comes to influencing a consumer to make the final purchase. 

No doubt, social media is heavily capable when it comes to lead generation, but lead conversion is where it always lags behind. The most prevalent and, arguably, the only reason for this is the excessive number of touchpoints that the social media consumer has to go through. 

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