How to pitch your project

It’s time to present your Creative Project Canvas! In this article will learn some strategies and steps on how to explain yo others the value you aim to create through your projects.

Starting from the Creative Project Canvas as a key self-reflection entrepreneurial tool, it is now time to present, and thus pitch your project or idea to your customer/audience. The effectiveness of pitching your project and/or idea will highly contribute to its success by adding concrete possibilities to sell, perform successfully and get professional rewards out of it. 

Before doing so, start by drawing your personal mind map to visualize the structure and all relevant details of your project and unleash your creativity and potential in a healthy and productive way. 

Mind mapping is one of the best ways to capture your thoughts and bring them to life in a visual form. Whether you are new to mind mapping or not, here is all you need to know about this technique. 

It is a graphic tool that can incorporate words, images, numbers, and colors: creating and reviewing your project becomes more memorable and enjoyable. 

Mind maps link and group concepts through spontaneous associations. This helps generate more ideas, find deeper meaning in your project idea, and prompt you to add more information or find what you are missing. 

A mind map can give you a straightforward overview of your project idea while holding large amounts of information. It is also a very intuitive way to organize your thoughts, since mind maps mimic the way our brains think, bouncing ideas off of each other, rather than thinking linearly. 

You can generate ideas very quickly with this technique and be encouraged to explore different creative pathways. If you use the mind mapping technique, you will be able to overcome the initial apprehensions and bring much-needed clarity throughout the process. It is an ideal way to create an impressive presentation. 

This approach makes it easier for your customers/audience and/or investors to understand your plan, your purpose, and how you have reached your conclusions.

1. Start from the CENTER of a blank page. Why? Because the centre gives your Brain freedom to spread out in all directions and to express itself more freely and naturally. 
2. Use an IMAGE or PICTURE for your central idea. Why? Because an image is worth a thousand words and helps you use your Imagination. A central image is more interesting, keeps you focused, helps you concentrate, and gives your brain more of a buzz! 
3. Use COLORS throughout. Why? Because colours are as exciting to your Brain as are images. Color adds extra vibrancy and life to your Mind Map, adds tremendous energy to your creative thinking, and is fun! 
4. CONNECT your MAIN BRANCHES to the central image and connect your second- and third-level branches to the first and second levels, etc. Why? Because your brain works by association. It likes to link two (or three, or four) things together. If you connect the branches, you will understand and remember a lot more easily. 
5. Make your branches CURVED rather than straight-lined. Why? Because having nothing but straight lines is boring to your brain. 
6. Use ONE KEYWORD PER LINE. Why? Because single keywords give your Mind Map more power and flexibility. 
7. Use IMAGES throughout. Why? Because each image, like the central image, is also worth a thousand words. 

Articol scris de Matera Hub

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Since 2011, Materahub has been the Intermediary Organization of the European Erasmus for Young Entrepreneurs program; since 2014 it is the Italian host of the Creative Business Cup, the only international competition dedicated to cultural and creative industries. Materahub is also a member of some of the most important European networks working in Creativity and Culture sectors.