14. How to communicate your impact

It is crucial to communicate the difference you made to the people you are trying to help, or to the issue you are trying to improve by your idea or growing business.

This communications can take many forms:

  •  reports to funders, supporters, investors, and commissioners; 
  •  board reports, management information, and organisational reviews; 
  •  internal communications with staff, volunteers, and beneficiaries; and 
  •  fundraising and communications material, such as websites, brochures and leaflets. 
  • social media and other digital forms of communication 


Here are some simple tips:

1. Show the human impact 

Always remember the human stories behind the statistics. You may have many followers on your social media accounts but what does that mean to your service/product users? Go beyond the figures and show a face with a name. 

2. Use case studies 

One great quote from a service or product user on how their life has improved because of your work can be more effective than ten pages of facts and figures. Tell a story. Use images, video and spoken word rather than a printed report. 

Don’t forget to let the people who benefit also speak for themselves by inviting service users to talk about your impact in their own words. 

3. Ditch the jargon 

If you’re communicating to a non-specialist audience then use plain language to make what you’ve achieved crystal clear. 

4. Get the right images 

Provide photographs or infographics that tell a story or  illustrate your work in action.  

5. Pick great statistics 

Pick out the statistics which best showcase your impact. 

6. Round up your results 

 However, never be tempted to over claim, and always include the percentage in brackets for transparency’s sake. 


Roadmap Sustainability Startegy

Here is a resource- the roadmap for sustainability strategy


Roadmap Sustainability Strategy


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