Creative wellbeing | Useful terms

Here are some terms you will learn in this course!

EntreComp framework 

The “Entrepreneurship Competence Framework” published by the EC in 2016 is a common reference framework that identifies 15 competences in three key areas that describe what it means to be entrepreneurial.

SWOT analysis 

SWOT Analysis (short for strengths, weaknesses, opportunities, threats) is a business strategy tool to assess how an organization compares to its competition. The strategy is historically credited to Albert Humphrey in the 1960s, but this attribution remains debatable.  

Creative Project Canvas 

Implemented by Materahub, the CPC is an entrepreneurial reflection tool for young entrepreneurs, start-uppers, artists and creatives, project managers, social and cultural organizations, associations with different approaches and educational institutions to explore and plan sustainable entrepreneurial activities and projects on a short, medium and long term.   

SMART goals 

SMART is an acronym that you can use to guide your goal setting. Its criteria are commonly attributed to Peter Drucker's Management by Objectives concept. 

Mind map

A Mind Map is an easy way to brainstorm thoughts organically without worrying about order and structure. It allows you to visually structure your ideas to help with analysis and recall. 


Pitching in business refers to presenting business ideas to another party. For example, you may pitch your startup business to potential investors or your products to potential customers. A business pitch needs to give your audience a clear understanding of your plan or goals to gain buy-in.

Time management matrix 

Created by Steven Covey, author of The Seven Habits of Highly Effective People, this model uses a four-quadrant system to help you categorize each task, responsibility and aspect of your life.

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