3. Case studies of in-company creative intervention

The case study presented below is about the OMP Engineering and Fabbrica Alta in Schio, one of the most important monuments of Italian industrial archaeology, and the artist Michele Spanghero. It represents an excellent example of what happens when art and the technical knowledge and production processes of a company meet.

For the OMP company, the continuous innovation with the search for solutions that are innovative and flexible but which are based on experience and know-how learned over the years is fundamental. Creativity plays an important role in OMP Engineering too, especially in the field of communication. 

OMP Engineering immediately distinguished itself from other companies for an unusual production: creation of customized products aimed at "Life Support" and "Logistic Support", both nationally and internationally. For over 50 years, the company has been one of the main suppliers in Italy of modular autonomous systems for NATO forces, Civil Protection, Emergency Response, Government and Non-Governmental Organizations. 

The company, despite the apparent distance, was extremely open to welcoming the figure of the artist who was defined by Cristina Rodighiero (OMP manager) "a great thinker, really good and, at the same time, humble and open to collaboration". According to the OMP manager, the artist can be a stimulus to develop creativity in the company, especially important for improving the communication aspect and to encourage "personal growth of all those who work in the company." 

Equally interesting is the artist Michele Spanghero who boasts a remarkable production with national and international exhibitions. He approaches art initially with music and, shortly after, with photography, later developing a passion for sculpture as well. 

In his research, visual arts and sound art come together with a great passion for theatre, born in the period of university studies. His artistic research investigates the environmental space and above all one of its fundamental components: silence, as a determining element of a circumscribed space. 

The result of this somehow unusual and unexpected collaboration is High Rise, a site-specific sound installation in which the artist suspended six aluminium tubes from the ceiling, each as high as each floor of the building, creating a long central perspective line with the aim of developing horizontally the Fabbrica, famous for its verticality. Inside each tube, a speaker emits sound waves in tune with the harmonic resonant frequencies of the building, so as to create not only visually but also acoustically a spatial perception of the place.  

This large installation is a further step in Spanghero's research: it is a work that must be appreciated on site for the link with the structure of which it is both "germination" and representation. In fact, the work returns to that site-specific dimension of the work that is rarer for the artist to observe: that generated by a direct link with buildings and which does not allow for a transfer to other places. 

The action of an artist can be very important for a company such as OMP Engineering, "in fact - concludes Cristina Rodighiero - I expect the effects on internal resources and great personal enrichment and cultural growth. I would like to show those who work there how even a "rigid" company, as ours may seem, can come into contact with new and different realities. There is enrichment even just in talking to an artist! " 

This case study highlights how the world of the arts offers new and different tools for strengthening corporate identity and for the enhancement of its human resources with their creative, versatile and multidisciplinary character. 

The artist's ability to see beyond offers different and innovative visions, stimulating unexpected reactions in the observer (entrepreneur, employee, customer, etc.) and helps managers and entrepreneurs to look at the products to be made in a different way, which distinguishes and discerns.  

This satisfies the main needs of companies related mainly to staff motivation, innovation in communication, enhancement of their corporate image both internally and externally and increased visibility. 

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