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NOUTĂȚI
- AFACERI LA ÎNCEPUT
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AFACERI ÎN CREȘTERE
- VIAȚĂ DE ANTREPRENOR
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CURSURI & INSTRUMENTE
- GĂSEȘTE ALIAȚI
This toolkit aims to support non-creative professionals, employers, managers and entrepreneurs in understanding and applying creativity as a concrete competence and baseline instrument for the success and sustainability of a business not only in terms of profit and economic development, but also and above all in terms of entrepreneurial well-being for the enterprise and its human resources.
Creativity can be an essential instrument for the success and sustainability of a business - not only in terms of profit and economic development, but also and above all in terms of entrepreneurial wellbeing for the enterprise and its human resources. Let's find out how!
Creative interventions (also known as art-based initiatives) consist in actions involving people, practices or products promoted and carried out by creatives / artists who enter the world of ”traditional”organisations. This phenomenon has become more common in recent years in the search for new ways of seeing and doing things in organisations.
The case study presented below is about the OMP Engineering and Fabbrica Alta in Schio, one of the most important monuments of Italian industrial archaeology, and the artist Michele Spanghero. It's an excellent example of what happens when art and the technical knowledge and production processes of a company meet.
Creative interventions are ways of bringing arts into organisations to meet both individual needs within companies and to improve team development and external communication.
In today’s highly competitive world with its global environment, creativity is crucial not only for financial reasons but especially because it fuels ideas and generates challenges current ways of thinking, opening up new business opportunities.
