In this unit, you will learn about the digital skills upgrading needs of creatives. At the same time, it will be a tool to upskill and equip them with the needed capacities to address challenges imposed by disruptive contexts.
Many music enthusiasts will only listen to music through streaming services such as Spotify and Apple Music. While the amount of money an artist can make from streaming is often tiny, these outlets should not be overlooked.
Choosing the right channels for your industry and target can sometimes be tricky. That’s why you need to carefully consider how much time and effort you will be able to put into them and also how to prioritize them – as we all know, your resources aren’t infinite.
Here are some terms you will learn in this course!
The platform you use isn't a major concern because most distribution networks can transmit your music to all major streaming services. When looking for distribution services, keep in mind that there are major disparities in what services distribution networks offer, their price, and their royalty payments.
Let's see how to develop such a strategy!