Practice | Self-reflection time

This exercise will introduce a tool to reflect upon your strengths, weaknesses, as well as the opportunities and threats that you face as a creative entrepreneur: the SWOT matrix. Write down your answers to the following questions and consider all issues from your own perspective as well as from the point of view of the people around you. Do not be modest or shy, but be as objective as you can as knowing and using your strengths can make you happier and more fulfilled at work.

Use the questions below and create your own SWOT analysis

SWOT Analysis


  • What do you do well? 
  • What unique resources can you draw on? 
  • What do others see as your strengths? 


  • What could you improve? 
  • Where do you have fewer resources than others? 
  • What are others likely to see as weaknesses? 


  • What opportunities are open to you? 
  • What trends could you take advantage of? 
  • How can you turn your strengths into opportunities?  


  • What threats could harm you? 
  • What is your competition doing? 
  • What threats do your weaknesses expose you to? 

For further hints and tips, please visit Personal SWOT Analysis - Making the Most of Your Talents and Opportunities.