This toolkit aims to support creative entrepreneurs, creatives interested in entrepreneurship, cultural operators and artists in the development of creative entrepreneurial skills fostering the economic and social success as well as the wellbeing of their businesses and entrepreneurial projects.
What are some key characteristics of a creative entrepreneur?
How much are you, as a creative, aware of the role you have? Do you have the know-how and abilities to activate processes that could have an important social impact through culture? In this course, we will explore just that - how can your efforts be potentiated so that your community - and your projects - thrive.
Artistic or creative interventions are actions involving people, practices, or products from the world of the arts entering the world of (non-art-based) organizations. In recent years, they have become an interesting tactic supporting new ways of seeing and doing things in organizations, regardless of their profile. Also known as arts-based initiatives, creative interventions “bring people, processes, and products from the world of arts into the workplace” (Berthoin Antal 2009).
Creative interventions bring together very diverse perspectives and energies. If you are curious about their impact, here are a few insights into the process from people who actually experimented with them:
In the last twenty years, through the artistic interventions, the world of art and business has extended its interactions beyond the simple philanthropic activities of sponsorship, promotion, and public relations, to explore forms of involvement oriented toward learning.