Design & Validation

Design & Validation

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  • Product market fit: what it is, how it helps, and why it matters

    Product market fit: what it is, how it helps, and why it matters

    The product market fit shows you that there is a market for your product. This is how you ensure that you are developing a product that your target audience wants and is willing to pay for the value it brings. Find out how to get it.

  • Identification of the problem. Validation of the need

    Identification of the problem. Validation of the need

    As part of the widespread lean startup philosophy, the identification of a problem to solve for a specific customer segment and the validation of a need are fundamental to building a successful startup. Here's how this process works.

  • 8 questions that help you get relevant feedback

    8 questions that help you get relevant feedback

    When you want to test your business idea, it's important to ask the right questions to the right people. It is important to formulate them as such, but only after you have established very clearly what you actually want to find out from them. In the following material you will learn how you can cover all these criteria:

  • Product validation by the market

    Product validation by the market

    Depending on the type of your product or service, you can choose from several solutions at hand to validate it in the market. But the best validation comes from customers who are willing to pay for what you offer. Here's what you need to know:

  • The value proposition | How to write it and how to fill in a Value Proposition Canvas + Template

    The value proposition | How to write it and how to fill in a Value Proposition Canvas + Template

    The value proposition describes the value you bring to your customers in a concise, relevant and simple way. Find out how to use a Canvas to make it clear