Materials

• How to use Design Thinking | Short intro

  Design Thinking is based on a strong desire to learn more about the people for whom we are making goods or services. It enables us to observe and empathize with the target user. Whenver building anything digital - but its uses go beyond digital - you should consider applying its principles. They will help you come up with more relevant, useful and satisfying products or services.

  Business Strategy
• Ideation in Design Thinking

  Ideation is a creative process in which designers brainstorm ideas in groups (e.g., brainstorming, worst possible idea). In the Design Thinking process, it is the third step. In a supported, judgment-free setting, participants assemble with open minds to generate as many ideas as they can to answer a problem statement.

  Business Strategy, Communication & PR
• Practice time | Empathy and Ideation

  Here are three exercises for you to experiment with design thinking techniques!
• Quiz

  Recap break