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Creativity can be an essential instrument for the success and sustainability of a business - not only in terms of profit and economic development, but also and above all in terms of entrepreneurial wellbeing for the enterprise and its human resources. Let's find out how!
This course will help you if:
This e-course (Intellectual Output 5) was developed during the Circle, an initiative co-funded by the Erasmus+ Programme of the European Union. The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the National Agency and Commission cannot be held responsible for any use which may be made of the information contained therein.
Creativity can be an essential instrument for the success and sustainability of a business - not only in terms of profit and economic development, but also and above all in terms of entrepreneurial wellbeing for the enterprise and its human resources. Let's find out how!
Here are some terms you will learn in this course!
Creative interventions (also known as art-based initiatives) consist in actions involving people, practices or products promoted and carried out by creatives / artists who enter the world of ”traditional”organisations. This phenomenon has become more common in recent years in the search for new ways of seeing and doing things in organisations.
The case study presented below is about the OMP Engineering and Fabbrica Alta in Schio, one of the most important monuments of Italian industrial archaeology, and the artist Michele Spanghero. It's an excellent example of what happens when art and the technical knowledge and production processes of a company meet.
Creative interventions are ways of bringing arts into organisations to meet both individual needs within companies and to improve team development and external communication.
In today’s highly competitive world with its global environment, creativity is crucial not only for financial reasons but especially because it fuels ideas and generates challenges current ways of thinking, opening up new business opportunities.
“The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out. Every mind is a room packed with archaic furniture. Make an empty space in any corner of your mind, and creativity will instantly fill it.” – Dee Hock, Founder of VISA
The creative process can be easily enhanced and improved through some simple but very effective strategies and tools, including mind mapping and brainstorming.
“Creativity arises from our ability to see things from many different angles.” Think outside the box may be a cliché, but too often we turn any issues over and over in our minds without finding an innovative solution for them. That is because we tend to do all problem solving in the same way, whether that means making a pros-and-cons list or calling mom for advice.
Problem solving refers to planning, decisions and actions taken for finding a solution to a defined problem or problems.
In creative interventions, creative professionals or artists join organisations or processes to initiate change, while organisations open their doors to creatives with their own expectations. Usually, they are about finding innovative solutions to situations that do not correspond to changed times or their current stage of development.
Creative interventions influence non-creative organisations through three types of creative and artistic elements – you can find them all explained in the following article.
What are the concrete outcomes of such interventions?
The Six Thinking Hats is a simple but very effective team-based creative tool to improve the results of thinking and discussion and may be used either by oneself or in a group.
How to measure the creative interventions impact and strategies on your business?
A practical tool to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an initiative is SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis.
Focus Groups are used to conduct a more in-depth needs analysis that complements the hard data of the previous activities with first-hand testimonials. This enables the organisation to assess and collect outcomes that truly takes into account the specific experiences and needs of the participants in the creative interventions.
The key sections of a focus group report should be the following:
The PERMA Model represents the five core elements of happiness and well-being is the acronym for Positive Emotion, Engagement, Relationships, Meaning, and Accomplishments.
A tool that is strictly related to work engagement generating positive emotions and happiness at work is mindfulness. This method that can amplify our ability to focus and therefore foster the state of flow.
As stated by Dr Seligman who developed the PERMA model, “When we focus on doing the things we truly enjoy and care about, we can begin to engage completely with the present moment and enter the state of being known as “flow”” (Seligman, 2011 – Article “Health, stress, well-being and positive affectivity” page 12).
Curious how to develop such skills?
What your business would see if it were to see itself in the mirror today. A snapshot meant for discussions with your team and your partners.
The presentation that investors want to receive on email.
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